Redken 5th Avenue NYC is an American brand of professional hair products founded in 1960 by the actress Paula Kent and the hairdresser Jheri Redding. It focuses on the development of breakthrough products and, thanks to its innovative approach, supports the creativity of hairdressers and stylists. Redken shampoos, conditioners, masks and styling sprays have become hugely popular throughout the world. The wide range of product lines ensures that everyone can find the best products for their hair. Thank to its specialist yet gentle products, Redken is a guarantee of the highest-quality care when it comes to hair. Redken 5th Avenue NYC is always at the centre of current happenings, and is present at Fashion Week in New York, London, Milan and Paris, inspiring people’s interest, setting the pace and bringing the latest trends in the hair industry.


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