Helena Rubinstein

Helena Rubinstein cosmetics bear the name of their founder, a unique lady who believed in the power of beauty. Helena considered a woman’s beauty to be a powerful means of achieving her objectives, and as something that reflects intelligence and education to a great extent. She dedicated her entire life to beauty and took all the steps she did through her faith in it.

The story of the Helena Rubenstein brand began when she was 22 years old, when she left her home in Poland for Australia. Thanks to the positive reception she received from local women, she started working not just on creating a cream with a custom formula for her skin but also providing cosmetic tips and teaching women about proper skin care. In 1902, she opened her first beauty salon and it was absolutely clear that cosmetics would become her vocation.

Rubenstein worked with the best scientists of her time and never stopped seeking innovative scientific research solutions in the field of beauty. Helena Rubinstein mascara, the very first modern mascara of its type, is just one of her major cosmetic inventions. The name Helena Rubinstein has thus guaranteed for over 100 years that the premium brand would meet the expectations of even the most demanding women.